Smart marketing via storytelling: An example


Here is a small translation project I recently did for a company in Taiwan. “The Blessed Forest” series – an example of smart marketing via storytelling, enhancing children’s imagination with bright, warm and soft colours, a bunch of cute animal characters and a thrilling (!) adventure through a distant forest. Target audience: Babies and young children (and their parents, who are the real customers). The products themselves are drinking cups, lunch boxes, bowls, food containers, sets of forks and spoons, etc. (Author’s note: I already ordered two sets… for myself.)








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